← Chapter 13
Oral Communication · Chapter 13

Proposition & Latitude Lab

A persuasive speech needs one arguable sentence — and that sentence tells you what proof you owe. Sharpen it on the left and watch the type change. Then find out where the room actually stands and drag your ask along their belief spectrum: too far, and social judgment theory says they move away from you.

1 · Sharpen the proposition

The topic you were handed
What do you want them to accept? — this changes everything downstream
Sharpen it

2 · Where the room actually stands

Your ask — how far from them are you asking them to go?
Slide it. Watch the second marker.+60

The sentence, live

The belief spectrum

A belief spectrum showing the audience's latitudes of acceptance, noncommitment and rejection, the position of your ask, and where the audience ends up STRONGLY OPPOSES STRONGLY SUPPORTS
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